Mohamed Amine Saada, Co-founder and AI Engineer at Forteuno Web
The people behind Forteuno Web

Mohamed Amine Saada

Co-founder and AI Engineer at Forteuno Web

I met Dr. Khalil Jarrar, and we started Forteuno Web so my work in AI and automation and his vision could become solutions for customers. I focus on getting a reliable result in the real workflow first, then improving speed and cost once the quality is proven.

How I approach AI automation

Technical teams often move to fine-tuning too early. In many customer-support systems, the missing piece is not a newly trained model. It is a small set of strong examples written by people who know the job. Those examples should show the reasoning, the tools used, the expected action and the meaning of important terms.

I also avoid using an AI agent because it sounds impressive. A rigid workflow should handle the steps that need a predictable result. AI should enter where language, ambiguity or judgment makes fixed rules insufficient. This usually creates a system that is cheaper, easier to inspect and less likely to break.

The latest model is not automatically the best model. I benchmark models on the exact task, including error rate, tone, tool use and cost. I first reach the quality target, then optimize the cost. Trying to optimize both before the system works makes it harder to understand why the result is failing.

Moroccan dental SaaS experience

The dialect problem was solved with real examples

While building a customer-support SaaS for dentists in Morocco, I initially expected a local model and fine-tuning to be the answer. The stronger fix came from few-shot examples collected with real dental assistants and based on their day-to-day experience. The agent improved because it received the right example for the current situation, not because we trained a model from scratch.

That lesson now shapes Forteuno Web projects for dental practices: start with the real conversations, define the safe boundary, route each request to the right workflow and keep a human in control of clinical decisions.

Explore Forteuno Web solutions in Morocco →